SS228: Buying Rentals in Small Towns

Are small town rentals a smart strategy—or a ticking time bomb?

In this episode of Strategy Saturday, Charles Carillo breaks down the real pros and cons of investing in small town rental properties. While lower purchase prices and less competition may offer higher cash flow, there are also hidden risks that could impact your long-term returns.

Charles shares a data-backed framework for evaluating small towns using long-term job growth, population trends, and crime data—plus how to identify warning signs like employer dependence, limited liquidity, and false gentrification signals.

You’ll learn:

• Why short-term market data often leads investors astray

• How to use the “20-Year Rule” to analyze population and crime trends

• What makes one small town a winner and another a long-term trap

• How to balance renovation decisions with realistic rent potential

• When small towns can outperform large cities—and when they won’t

Whether you're buying your first rental or expanding your multifamily portfolio, this episode will help you choose smarter, invest strategically, and avoid costly small-town mistakes.

🎧 Listen now and discover how to evaluate cash flow, risk, and long-term opportunity—without the hype.

 

Links Referenced in Episode:

• SS2: Choosing Target Markets When Investing in Multifamily Real Estate – 1 of 2 - https://youtu.be/001ACzPMMPw
• SS3: Choosing Target Markets When Investing in Multifamily Real Estate – 2 of 2 - https://youtu.be/d-Evg5uSCHM

 

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